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Case Studies On Strategy Marketing And Branding Management For Professionals

Rick Nelson

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Published in Market Entry In China: Case Studies On Strategy Marketing And Branding (Management For Professionals)

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Case studies are a valuable tool for professionals in the field of strategy marketing and branding management. They provide real-world examples of how successful companies have used these disciplines to achieve their business goals.

This article provides an overview of some of the most relevant case studies on strategy marketing and branding management. We will cover a variety of topics, from developing a brand strategy to managing a brand's reputation.

1. Developing a Brand Strategy

Case Study: Nike's "Just Do It" Campaign

Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)

by Christiane Prange

4.3 out of 5

Language	:	English
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Print length	:	302 pages

Nike's "Just Do It" campaign is one of the most successful marketing campaigns of all time. It helped Nike to become the world's leading sportswear brand.

The campaign was developed by the advertising agency Wieden+Kennedy. It was launched in 1988 with a series of television commercials featuring athletes who were challenging themselves to achieve their goals.

The campaign was a huge success. It helped to increase Nike's sales by 20% in the first year. The campaign also won numerous awards, including the Grand Prix at the Cannes Lions International Advertising Festival.

Key Takeaways:

A strong brand strategy can help a company to achieve its business goals.
A successful brand strategy should be based on a deep understanding of the target audience.
A successful brand strategy should be consistent across all marketing channels.

2. Managing a Brand's Reputation

Case Study: Coca-Cola's Response to the New Coke Debacle

In 1985, Coca-Cola made the disastrous decision to change its recipe. The new recipe was not well-received by consumers, and Coca-Cola's sales plummeted.

Coca-Cola responded to the crisis by quickly bringing back the original recipe. The company also launched a massive marketing campaign to apologize for the mistake.

The crisis was a major setback for Coca-Cola, but the company was able to recover thanks to its strong brand reputation.

Key Takeaways:

A strong brand reputation can help a company to weather a crisis.
A company should be prepared to respond quickly to a crisis.
A company should be honest and transparent in its communication with the public.

3. Building a Global Brand

Case Study: Starbucks' Global Expansion

Starbucks is one of the most successful global brands. The company has over 30,000 stores in 80 countries.

Starbucks' global expansion has been driven by a number of factors, including its strong brand reputation, its focus on customer service, and its ability to adapt to local markets.

Starbucks has been able to maintain its brand identity while still adapting to the needs of local markets. For example, Starbucks offers different menu items in different countries to meet the local tastes.

Key Takeaways:

A strong brand identity can help a company to expand into new markets.
A company should be able to adapt its brand to the needs of local markets.
A company should focus on providing excellent customer service.

Case studies are a valuable resource for professionals in the field of strategy marketing and branding management. They provide real-world examples of how successful companies have used these disciplines to achieve their business goals.

The case studies in this article provide insights into a variety of topics, from developing a brand strategy to managing a brand's reputation. By studying these case studies, professionals can learn from the experiences of others and improve their own marketing and branding strategies.

Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)

by Christiane Prange

4.3 out of 5